Carbon Balanced Paper


Carbon Balanced Paper helps Connection deliver on their Carbon reduction objectives

From their home in Huddersfield (UK), Connection have built a name for themselves as experts in commercial furniture. Working with clients and partners in over 50 countries worldwide, they specialise in the design and manufacture of intelligent furniture that serves to address the ever-changing needs of space requirements.

In all their core business operations, Connection act, where ever possible, ethically and responsibly by adopting best practice within their Corporate Social Responsibility (CSR) policy. More specifically these core values include; to minimise the environmental impact of their operations and enhance the sustainability of their products throughout all their processes, from the initial design, through its manufacture, delivery, right up to disposal when it has reached the end of its useful life. To help deliver and maintain these values, Connection have implemented ISO9001 and ISO14001, quality and environmental standards, FSC and PEFC sustainable timber procurement standards, and are full members of FISP (Furniture Industry Sustainability Programme).
Like most businesses today, Connection are also focused on reducing their Carbon emissions and impacts on climate change. The main focus was energy management, 26% reduction in gas usage and 9% in electricity in the last 3 years, and efficiency in distribution. But, with help from their print supplier, they found another simple way to reduce their carbon impacts.

Aware of their customer’s environmental focus, The Print Academy introduced Connection to Carbon Balanced Paper. This tangibly reduced the carbon emissions of their marketing brochures and other printed literature, complimenting the use of sustainable FSC paper. Importantly, using the World Land Trust Carbon Balanced logo on these printed communications informs customers, staff and wider stakeholders of their core values, delivering sustainability and on their Corporate Responsibility. From July to December 2016, using Carbon Balanced Paper reduced their impacts by 7,800 kgs of CO2, preserving 654 square metres of high conservation land with ecological charity World Land Trust.
  • To minimise the environmental impacts of their products and operations
  • Reduce their Carbon emissions and impacts on climate change
  • To innovate with their supply chain for environmental solutions
  • Adopt Carbon Balanced Paper as a standard requirement for all future printed communications
  • Use the World Land Trust logo as a visual mark of responsibility
  • 7,800 Kgs Carbon reduction from July to December 2016
  • Protected 654 square metres of high conservation land with the World Land Trust
  • Informed customers, staff and wider stakeholders of their values and Corporate Responsibility by using the World Land Trust logo
For further information on Carbon Balanced Print & Packaging get in touch: or call 01274 308100 & ask for Justin
CASE STUDY Carbon Balanced Paper
"As a furniture manufacturing business, we are always looking for ways in which we can better and improve the company, resources used & sustainability aspects. Printing so many documents we wanted ways to reduce the environmental impacts as far as possible. We only started Carbon Balancing our printed materials half way through the year but this has already preserved 654 square metres of critically threatened forest, which is fantastic."

Niall Heywood, Marketing Executive


Having established a reputation for quality & excellence, the Print Academy has now focused its core values around protecting the environment. Since 2015 TPA has balanced their Carbon emissions with the World Land Trust. Last year alone balancing 135 tonnes of CO2 – a reduction of over 15 tonnes from the previous year, showing how they continually work with their processes and suppliers to reduce their impact on the environment. Last year this action preserved 11,000 sq. metres of critically threatened land – something they are immensely proud of.
"Servicing challenging markets including commercial, retail and financial print through Direct Mail, Cartons, Brochures, P.O.S & now Plastics. Our approach is to work with you honestly & strategically, building long term relationships that will deliver results. By understanding you, your business and your target audience, we can help deliver your message through a combination of our lithographic & digital print facilities. This mixed with our continuous development and investment means we can offer you the highest service and the highest quality all tied in with fast turnarounds, competitive pricing & a penchant for the environment."

Justin McFarlin, Managing Director of The Print Academy

Carbon Balanced Paper is a credible solution for organisations to reduce the carbon impact of their printed communications.

Put simply, Carbon Balancing is where the average carbon impact for paper production has been balanced by the World Land Trust, an international conservation charity, through the preservation of high conservation forests and saving threatened habitats and their biodiversity. Sir David Attenborough is one of its Patrons.

Current carbon projects for Carbon Balanced Paper are in Vietnam. This conservation project protects an important area of the Annamite Mountains and, in addition to the carbon benefit, protects many endangered wildlife species.


When using Carbon Balanced Paper you can include a unique logo on your print run. An instant, high-visibility seal that demonstrates your commitment to reducing your carbon impact and enhances your brand. The logo is available for use on any printed publication. The Carbon Balanced logo enables adopters to communicate clearly to their customers and stakeholders a commitment to reducing their carbon impact and effects on climate change.


Importantly, when using Carbon Balanced
Paper, the benefits are measurable.
Organisations can receive certificates
annually confirming the carbon reduction
and the area of land protected.

Carbon Balanced Paper

Reduce the carbon emissions of your printed communications.
Preserve forests of high conservation value. Protect endangered animals and plants.